Measuring customer experience successfully starts by having customers give feedback as effortlessly as possible in their natural route after the customer encounter. Roidu’s project team helps to plan a customer-centric survey, thus making sure that enough useful feedback is collected for efficient application.
However, not even the best feedback devices can improve customer experience themselves, instead it requires the whole organization to commit to it. It’s useful to plan a process around handling the customer experience data and name people responsible to take the feedback forward. It’s also useful to set goals and targets for measuring customer experience and to track their achievement.
It’s especially important to take customer experience data as part of business development and decision-making and to commit the whole staff to developing their work in their own field. Roidu reporting service helps in the information utilization by offering user-specific reporting view for each level of the organization and reports according to information needs.