NPS score and its strengths and weaknesses

When Reichheld introduced NPS®️ i.e. Net Promoter Score in Harvard Business Review in 2003, companies quickly adapted it either as an independent customer satisfaction metric or included the question to…

Kati Päivärinta
27.03.2019

NPS – what is it and why is it important?

Net Promoter Score, NPS®️, indicates the likelihood of customers recommending a company, product or service to their friends or colleagues. NPS is considered to be a highly effective and so…

Kati Päivärinta
25.03.2019
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